This is what we believe 2022 will evolve into, you can add more in comments.
1. Community-led growth :
With respect to both products & creators, it helps in 2 ways:
a) Get early feedback for your Minimum Viable Product & feedback to improve the product further, so you can release a better version to the market.
b) Community is your tribe. The more you build in public, the faster you can grow.
2. Web 3.0 is here & Marketing is changing :
As you saw Mark Zuckerberg announced Metaverse to be inculcated in advertising going further (more AR/VR concepts), more advertising methods will change. We suggest you research about the same & be future-ready.
3. Omni-Channel Marketing will continue to grow stronger:
With the recent changes in tracking by Apple & Google (to be done in 2023), we believe leveraging all the paid channels, social media, email, SMS, etc; would drive collective growth, hence relieving your CAC (Cost of Acquiring Customers).
4. Short videos on Youtube & Instagram:
It is important to convey your message in a short & crisp manner. That is where Reels & Youtube Shorts play a major role. FB is even using Reels as one of the placements in advertising where you can showcase your ads.
5. High time to UP your Twitter game:
Lots of individuals learn more from Twitter threads than any generic course out there. Even Twitter’s Advertising Revenue has grown due to the audience shift on the platform.
6. More emphasis on Data Science:
Data is the new oil as they say. If you master this skill your value & worth increase automatically. You can learn these skills via platforms like Google Analytics- which is free to use.
7. Youtube:
It is not a choice, but a necessity. If you have ignored Youtube, you have left enormous chunks of money on the table. But an important tip in this: Consistency & Quality.
The move to digital has continued at an accelerated rate. There’s no denying that digital is front and center to success for many businesses today!
We at Neonage Solutions have led the way in digital marketing, and we are here to help you navigate the fascinating journey that 2022 has in store. Our in-depth knowledge of the constantly changing digital landscape enables us to assist your company in thriving in the coming year, rather than just keeping up. Check our website for more information: https://neonage.co.in/