If you’re wondering what landing pages are and how to use them effectively on your site, let us have a look. A landing page is an initial page your visitor lands on after clicking on an ad, a link in an email, or a call-to-action on social media.
Now let us jump to the 5 important elements that we need to put on a Landing Page.
COPYWRITING – When it comes to effective landing page copywriting, concision is key. Being concise means making your point quickly, without extra words.
SOCIAL PROOF, FOMO, TESTIMONIALS, REVIEWS –
a)Social Proof –
*Invite experts to take over your social media.
*Share milestones.
*Encourage customers to leave a good rating on your Facebook Page.
b)FOMO – The “fear of missing out” is meant to create a sense of urgency for buyers and people to take action immediately for a product, deal, or opportunity.
c)Testimonials – An advertising method in which a person offers positive comments about a product or brand.
d)Reviews –
*Buying decisions are based on this.
*Reviews can boost your search ranking and improve conversions.
CONSISTENT BRANDING & LOGO –
BRANDING- to link your identity, values, and personality with effective personalized brand communication, to your audience.
LOGO- helps with recognition, differentiation, & a way to express characteristics of your brand.
CHAT SYSTEM – AKA; Chat marketing is the usage of ‘messaging software’. It is the use of chat, for brand communications with the customers.
OFFER – Free product or service of value, you give in exchange for people completing- a call to action. It can be an ebook, membership benefit, coupon, etc.
Whether you need a landing page or a full eCommerce site, an online learning, or an interactive informational site for your business, Neonage Solution can build it for you. Let our experts build your custom! https://neonage.co.in/